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Brand Innovators | CrowdTwist
Data is from the May 2016 CrowdTwist and Brand Innovators report titled "The Loyalty Evolution: Growing Investment and the Multichannel Promise." 234 US digital marketers were surveyed during March-April 2016. Respondents were from Fortune 500 companies. Respondents were asked about how leading brands are evolving the way they interact with consumers and how loyalty intertwines those efforts. CrowdTwist is a multichannel loyalty and analytics company. Brand Innovators is a brand consulting company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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