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Brand Innovators | CrowdTwist
Data is from the May 2016 CrowdTwist and Brand Innovators report titled "The Loyalty Evolution: Growing Investment and the Multichannel Promise." 234 US digital marketers were surveyed during March-April 2016. Respondents were from Fortune 500 companies. Respondents were asked about how leading brands are evolving the way they interact with consumers and how loyalty intertwines those efforts. CrowdTwist is a multichannel loyalty and analytics company. Brand Innovators is a brand consulting company.
Primary Reason that US Internet Users Leave Online Reviews, Jan 2017 (% of respondents)
Number of Incentives/Offers* Included in US Retail Emails' Subject Lines, Q4 2016 (% of total campaigns analyzed by Yes Lifecycle Marketing)
US Retail Email Marketing Benchmarks: Click, Click-to-Open, Conversion and Open Rates, by Incentive/Offer Type, Q4 2016 (among campaigns analyzed by Yes Lifecycle Marketing)
Top 10 Retail Sites Among US Hispanic Internet Users, Ranked by Unique Visitors, Jan 2017
Current vs. Expected Use of Targeting/Personalization for Digital Outreach According to US Grocery Retailers, Dec 2016 (% of respondents)
Where US Gen X Stands: A Hard-Luck Cohort that Is Too Important to Neglect
B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer
Barneys New York to Personalize Customer Communications Down to the Individual
Some Tips on Personalization from eBay
Foursquare Makes a Case: Marketers Are Suffering from Data Indigestion
If Anyone Is Going to Buy Directly from a Chatbot, It's Millennials