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(% of respondents)
Association of Finnish Advertisers
Data is from the January 2016 Association of Finnish Advertisers report titled "Mainosbarometri tammikuu 2016." 95 members of the Association of Finnish Advertisers were surveyed during November-December 2015. Respondents' combined ad budgets totaled approximately €230 million and results were weighted to reflect the ad budgets of each company.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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