Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Chief Marketing Technologist | Walker Sands Communications
Data is from the November 2016 Walker Sands Communications and Chief Marketing Technologist report titled "State of Marketing Technology 2017: Closing the Gap Between Martech Innovation and Adoption." 335 US marketers were surveyed online during September 15-October 11, 2016. The survey was limited to professionals currently working in the marketing department of a company or organization. Respondents identified their marketing role as CMO (7%), consultant (7%), coordinator/specialist (20%), creative (16%), manager (22%), owner (8%), VP/director (14%) and other (6%). Respondents identified the number of employees at their company as 1-50 (32%), 51-99 (14%), 100-499 (24%), 500-999 (9%), 1,000-4,999 (11%) and 5,000+ (10%). Respondents identified their marketing budget as less than $100K (29%), $100K-$499,999 (20%), $500K-$999,999 (10%), $1 million-$4.9 million (16%), $5 million-$9.9 million (8%), $10 million-$99 million (10%) and $100+ million (6%). Respondents identified the number of marketing employees at their company as 1 (9%), 2-3 (23%), 4-5 (13%), 6-10 (18%), 11-50 (20%), 51-99 (9%) and 100+ (8%). Walker Sands Communications is a marketing and public relations firm that specializes in media relations for technology companies. Chief Marketing Technologist is a blog focused on marketing technology.
How Would US Marketing and Sales Professionals Describe Their Marketing Technology Stack? (% of respondents, Jan 2019)
Technology that US Marketing and Sales Professionals Feel Their Company Needs to Invest in Most, Jan 2019 (% of respondents)
Content Types that US Marketing and Sales Professionals Plan to Create More of in 2019 (% of respondents)
How Do US Marketing and Sales Professionals Expect Their Marketing Technology Budget and Investment to Change in 2019? (% of respondents, Jan 2019)
Best Ways for a Retailer/Brand to Communicate About New Products/Promotions According to US Teens, Spring 2019 (% of respondents)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Are Marketers Being Realistic About Their Customer Experience?
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking