Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Forbes Insights | SAS
Data is from the May 2016 Forbes Insights report titled "Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights" in association with SAS. 357 senior-level executives worldwide from a variety of industries were surveyed during February 2-24, 2016. Respondents were from Asia-Pacific (26%), Europe (26%), Latin America (15%) and North America (32%). Respondents identified their title as CEO/president (30%), CFO/treasurer/comptroller (10%), chief analytics officer (3%), chief data officer (2%), CIO/CTO/technology executive (24%), CMO/marketing executive (2%), COO/operations executive (4%), line of business head (1%), other C-level executive or general manager (3%), senior director/director (11%) SVP/VP (10%) and other (1%). Forbes Insights is the strategic research and thought leadership practice of Forbes Media. SAS is an analytics company.
Retail Ecommerce Industry Email Marketing Benchmarks Worldwide, Jan 2016 & Jan 2017
Most Important Action the C-Suite/Board Can Take to Support Data Security According to C-Level Executives Worldwide, March 2016 (% of respondents)
Level of Confidence that Their Company Has Acceptable Data Security According to C-Level Executives Worldwide, March 2016 (% of respondents)
Integration of Data Across Key Customer Channels According to Executives Worldwide, Feb 2016 (% of respondents)
Data Sources that Are Essential for Gaining Intelligence on the Customer Experience According to Executives Worldwide, Feb 2016 (% of respondents)
Digital Transformation 2017: Disrupting 'Business as Usual'
Connecting with Consumers in the Store via NFC
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
Does Data Analytics Help Deliver Superior Customer Experiences?
Hilton Embraces a 'Millennial Mindset' to Meet Customer Expectations