Executives Worldwide Whose Use of Data Analytics Has Noticeably Shifted Their Ability to Deliver a Superior Customer Experience, Currently vs. in 2 Years, Feb 2016 (% of respondents) - eMarketer
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Executives Worldwide Whose Use of Data Analytics Has Noticeably Shifted Their Ability to Deliver a Superior Customer Experience, Currently vs. in 2 Years, Feb 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights | SAS

  • Methodology:

    Data is from the May 2016 Forbes Insights report titled "Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights" in association with SAS. 357 senior-level executives worldwide from a variety of industries were surveyed during February 2-24, 2016. Respondents were from Asia-Pacific (26%), Europe (26%), Latin America (15%) and North America (32%). Respondents identified their title as CEO/president (30%), CFO/treasurer/comptroller (10%), chief analytics officer (3%), chief data officer (2%), CIO/CTO/technology executive (24%), CMO/marketing executive (2%), COO/operations executive (4%), line of business head (1%), other C-level executive or general manager (3%), senior director/director (11%) SVP/VP (10%) and other (1%). Forbes Insights is the strategic research and thought leadership practice of Forbes Media. SAS is an analytics company.

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