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(% of total emails analyzed by Vision6)
Data is from the July 2016 Vision6 "Australian Email Marketing Metrics Report." Data is based on more than 47 million email messages distributed via 20,000 campaigns by predominantly Australia-based companies during January-June 2016. Over a 12-month period, approximately 620 million messages were distributed via approximately 223,000 campaigns. Campaigns with less than 5 email addresses were excluded to minimize data distortion. Vision6 is an email marketing company.
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Brand Marketers in Europe and the US Who Believe Walled Gardens Do Not Provide Enough Insight to Make Comparisons with Other Channels/Partners, Spring 2018 (% of respondents)
Brand Marketers in Europe and the US Who Believe Walled Gardens Don't Give Them Enough Inventory Transparency, Spring 2018 (% of respondents)
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
How Advertisers Can Wield Data Exhaust