Email Marketing Benchmarks in Australia: Open Share, by Device/Platform, June 2016 (% of total emails analyzed by Vision6) - eMarketer
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Email Marketing Benchmarks in Australia: Open Share, by Device/Platform, June 2016 (% of total emails analyzed by Vision6)

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  • Measurement:

    (% of total emails analyzed by Vision6)

  • Data Covered:

  • Source:

    Vision6

  • Methodology:

    Data is from the July 2016 Vision6 "Australian Email Marketing Metrics Report." Data is based on more than 47 million email messages distributed via 20,000 campaigns by predominantly Australia-based companies during January-June 2016. Over a 12-month period, approximately 620 million messages were distributed via approximately 223,000 campaigns. Campaigns with less than 5 email addresses were excluded to minimize data distortion. Vision6 is an email marketing company.

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