Effectiveness of Their Company's Overall Sales Efforts According to B2B Professionals in North America, by Role, Oct 2015 (% of respondents) - eMarketer

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Effectiveness of Their Company's Overall Sales Efforts According to B2B Professionals in North America, by Role, Oct 2015 (% of respondents)

Effectiveness of Their Company's Overall Sales Efforts According to B2B Professionals in North America, by Role, Oct 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Heinz Marketing | Influitive

  • Methodology:

    Data is from the December 2015 Influitive and Heinz Marketing report titled "What You Should Know About B2B Referrals (But Probably Don't)." 640 B2B professionals in North America were surveyed during September 30-October 19, 2015. Respondents identified their role as executive management (19%), marketing (18%), sales frontline (22%), sales leadership (17%) and other (24%). Respondents identified their company's annual sales as less than $1 million (20.2%), between $1 million-$10 million (31.1%), $11 million-$50 million (17%), $51 million-$200 million (10.2%), $201 million-$500 million (4.2%), $501 million-$1 billion (2%) and over $1 billion (6.6%). Respondents identified the number of employees as their company as between 0-10 (39.8%), between 11-50 (24.1%), between 50-200 (14.8%), between 201-500 (8%), between 501-1,000 (3%), between 1,001-5,000 (3.4%), between 5,001-10,000 (1.4%) and over 10,000 (3.3%). Influitive is a B2B marketing company. Heinz Marketing is a B2B marketing and sales acceleration company.

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