Effectiveness of Select Digital Video Ad Formats According to Marketers and Agencies Worldwide*, April 2018 (% of respondents) - eMarketer

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Effectiveness of Select Digital Video Ad Formats According to Marketers and Agencies Worldwide*, April 2018 (% of respondents)

Effectiveness of Select Digital Video Ad Formats According to Marketers and Agencies Worldwide*, April 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Adweek | GumGum

  • Methodology:

    Data is from the May 2018 AdWeek and GumGum report titled "Erase the Skip Button: Are Six-Second Ads The Answer to Annoyed Video Viewers?" 305 marketers and agencies worldwide (70% were from US, 17% from EMEA and 13% from the rest of the world) were surveyed online during April 2018. All respondents work in brand marketing and/or advertising and had responsibility for creating or purchasing digital video advertising.

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