Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Demand Gen Report (DGR)
Data is from the August 2015 Demand Gen Report (DGR), "2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer's Journey" sponsored by Oracle Marketing Cloud. 235 primarily US-based B2B marketers were surveyed in July 2015. 48% of respondents came from companies with revenues of $25 million or more, 15% from companies with $500 million or more, and the remainder were fairly evenly distributed across other company sizes. Respondents identified their industry as business services (10%), financial services (6%), healthcare (2%), manufacturing (6%), media/internet (4%), professional services (12%), publishing (2%), tech/enterprise IT (47%) and other (10%).
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape