Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Demand Gen Report (DGR)
Data is from the August 2015 Demand Gen Report (DGR), "2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer's Journey" sponsored by Oracle Marketing Cloud. 235 primarily US-based B2B marketers were surveyed in July 2015. 48% of respondents came from companies with revenues of $25 million or more, 15% from companies with $500 million or more, and the remainder were fairly evenly distributed across other company sizes. Respondents identified their industry as business services (10%), financial services (6%), healthcare (2%), manufacturing (6%), media/internet (4%), professional services (12%), publishing (2%), tech/enterprise IT (47%) and other (10%).
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos