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Fractl | Influence.co
Data is from the February 2017 Influence.co report titled "#Ad Analysis: A Breakdown of Promoted Posts on Instagram" conducted by Fractl. The study is based on an analysis of the top 2,100 Instagram posts worldwide that used the #ad hashtag during 2013-Oct 2016, ranked by number of likes. In a survey of 671 US internet users, respondents were shown one of these posts and asked questions about its effectiveness. The survey was conducted in November 2016 using a survey distribution service. Respondents were not screened for Instagram use. Influence.co is a marketing platform for influencers and brands. Fractl is a marketing consultancy agency.
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