Effectiveness of Instagram Ad Posts* According to US Internet Users, by Gender and Brand Industry, Nov 2016 (scale of 0-5**) - eMarketer
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Effectiveness of Instagram Ad Posts* According to US Internet Users, by Gender and Brand Industry, Nov 2016 (scale of 0-5**)

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  • Measurement:

    (scale of 0-5**)

  • Data Covered:

  • Source:

    Fractl | Influence.co

  • Methodology:

    Data is from the February 2017 Influence.co report titled "#Ad Analysis: A Breakdown of Promoted Posts on Instagram" conducted by Fractl. The study is based on an analysis of the top 2,100 Instagram posts worldwide that used the #ad hashtag during 2013-Oct 2016, ranked by number of likes. In a survey of 671 US internet users, respondents were shown one of these posts and asked questions about its effectiveness. The survey was conducted in November 2016 using a survey distribution service. Respondents were not screened for Instagram use. Influence.co is a marketing platform for influencers and brands. Fractl is a marketing consultancy agency.

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