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Ascend2 | ReachForce
Data is from the April 2018 Ascend2 report titled "B2B Marketing Data & Technology Strategy" in partnership with ReachForce. 96 B2B marketers worldwide were surveyed in March 2018. Respondents identified their role as owner/partner/CxO (48%), VP/director/manager (43%) and nonmanagement (9%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (33%) and more than 500 (27%). Ascend2 provides research-based demand generation for marketing agencies, marketing software and data companies. ReachForce is a provider of B2B marketing data quality management services.
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Change in Budget for Online Lead Generation According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Biggest Challenges for Lead Generation According to B2B Marketers* Worldwide, 2017 & 2019 (% of respondents)
How Do B2B Marketers* Worldwide Rate the Maturity of Their B2B Online Lead Generation Activities? (% of respondents, March 2019)
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