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Data is from the September 2015 Monetate report titled "Ecommerce Quarterly EQ2 2015: The Offline Impact." Monetate tracked data from US ecommerce sites that use its platform. The EQ analyzes a random sample of more than 7 billion online shopping experiences using "same-store" data across each calendar quarter. An "experience" refers to any interaction wherein a consumer visits a site. Averages throughout the EQ are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, vary by industry and market type. These averages are published only to support the analysis in each release of the EQ and are not intended to be benchmarks for any ecommerce business.