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(millions of €, % change and % of total digital display ad spending)
PricewaterhouseCoopers (PwC) | Syndicat des Régies Internet (SRI)
Data is from the July 2017 Syndicat des Régies Internet (SRI) and PricewaterhouseCoopers (PwC) report titled " Observatoire de l'e-pub: 1er semestre 2017 – 18ème edition " conducted by PricewaterhouseCoopers (PwC) in collaboration with Union des Entreprises de Conseil et d'Achat Média (UDECAM). Members of SRI and UDECAM were surveyed on their investments in the different segments of digital advertising. Additionally, PwC interviewed 33 industry professionals face-to-face on market trends and outlooks. Other sources used included financial results, PwC internal data and publications by trade associations. The methodology was adjusted to improve the valuation of display advertising by reconciling figures with Institut de Recherches et d'Etudes Publicitaires (IREP) to estimate spending on agencies that do not report to SRI. This allowed for taking better account of revenues from non-SRI publishers experiencing strong growth and improving reporting by UDECAM and SRI for better qualification of display revenues. The methodological adjustment was applied to 2014 and 2015 in order to highlight growth. Previous years remain unadjusted.
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Open Exchange Digital Display Ad Spending, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Digital Display Ad Spending, by Device, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
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Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
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Video Swells to 25% of US Digital Ad Spending