Plans & Pricing
Does My Company Subscribe?
(millions of €, % change and % of total digital display ad spending)
PricewaterhouseCoopers (PwC) | Syndicat des Régies Internet (SRI)
Data is from the January 2017 Syndicat des Régies Internet (SRI) and PricewaterhouseCoopers (PwC) report titled "Observatoire de l'e-pub. Bilan 2016 – Projection 2017 – 17ème édition" in collaboration with Union des Entreprises de Conseil et d'Achat Media (UDECAM). Members of SRI and UDECAM were surveyed on their investments in the different segments of digital advertising. Additionally, PwC interviewed 29 industry professionals face-to-face on market trends and outlooks. Other sources used included financial results, PwC internal data and publications by trade associations. The methodology was adjusted to improve the valuation of display advertising by reconciling figures with Institut de Recherches et d'Etudes Publicitaires (IREP) to estimate spending on agencies that do not report to SRI. This allowed for taking better account of revenues from non-SRI publishers experiencing strong growth and improving reporting by UDECAM and SRI for better qualification of display revenues. The methodological adjustment was applied to 2014 and 2015 in order to highlight growth. Previous years remain unadjusted.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos