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(millions of €, % change and % of total digital display ad spending)
PricewaterhouseCoopers (PwC) | Syndicat des Régies Internet (SRI)
Data is from the January 2017 Syndicat des Régies Internet (SRI) and PricewaterhouseCoopers (PwC) report titled "Observatoire de l'e-pub. Bilan 2016 – Projection 2017 – 17ème édition" in collaboration with Union des Entreprises de Conseil et d'Achat Media (UDECAM). Members of SRI and UDECAM were surveyed on their investments in the different segments of digital advertising. Additionally, PwC interviewed 29 industry professionals face-to-face on market trends and outlooks. Other sources used included financial results, PwC internal data and publications by trade associations. The methodology was adjusted to improve the valuation of display advertising by reconciling figures with Institut de Recherches et d'Etudes Publicitaires (IREP) to estimate spending on agencies that do not report to SRI. This allowed for taking better account of revenues from non-SRI publishers experiencing strong growth and improving reporting by UDECAM and SRI for better qualification of display revenues. The methodological adjustment was applied to 2014 and 2015 in order to highlight growth. Previous years remain unadjusted.
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