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Data is from the May 2017 Defy Media study titled "Generation Now" as cited by Adweek. 1,452 US teen and young adult internet users ages 13-20 were surveyed online during March 22-28, 2017. Defy Media is a youth-focused digital content and marketing agency.
US Facebook Users Who Are Very Concerned About Invasion of Privacy When Using Facebook, by Demographic, 2011 & 2018 (% of respondents in each group)
Ad Types that US Internet Users Seek Out for Restaurant Information*, by Demographic, Jan 2018 (% of respondents in each group)
Actions Taken by US Facebook Users as a Result of Facebook's Recent Privacy Issues*, by Demographic, April 2018 (% of respondents in each group)
Preferred Ad Types for Receiving Restaurant Offers, Promotions or Information According to US Internet Users, by Demographic, Jan 2018 (% of respondents in each group)
Ad Types that Influence US Internet Users to Visit a Restaurant Based on a Coupon or Savings, by Demographic, Jan 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
Marketers’ Roundtable: Why the Healthcare Industry Is Embracing Virtual Reality
What's Behind Premium Publishers' Push to Private Marketplaces?
New eMarketer Report on Black Consumers’ Evolving Digital Usage
Relevant Ads on the Upswing