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(% of respondents)
Data is from the May 2017 Defy Media study titled "Generation Now" as cited by Adweek. 1,452 US teen and young adult internet users ages 13-20 were surveyed online during March 22-28, 2017. Defy Media is a youth-focused digital content and marketing agency.
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, by Age, Aug 2017 (% of respondents in each group)
US Children Who Play Social Games* vs. Use Social Media**by Demographic, Feb 2017 (% of respondents in each group)
Leading Factors in Executing a Successful Branded Content Campaign According to US Influencers*, Sep 2017 (% of respondents)
Social Media Platforms Used by US Internet Users, by Age, Oct 2017 (% of respondents in each group)
Extent to Which US Internet Users Have Heard About Twitter's Increased Character Limit of Tweets from 140 to 280 Characters, by Demographic, Oct 2017 (% of respondents in each group)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Becoming a Mother Changes How a Woman Uses Social Media
Facebook Makes a New Bid to Woo Teens
Snapchat's Status Among Teens Notches Another Gain