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(trillions of South Korean won)
Korea Onlinead Association
Data is from the March 2017 Korea Onlinead Association report titled "2016 Online Ad Market Analysis and Forecast." Data was collected from performance and financial reports from major and other publishers in South Korea. Figures are based on billing data from ad agencies, publishers and media representatives.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % total mobile programmatic display ad spending)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How Header Bidding Is Moving Into Apps
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Video Swells to 25% of US Digital Ad Spending