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(billions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Smartphone Users in Australia Who View Digital Video via Smartphone, by Type, 2016 & 2017 (% of respondents)
Social Video Viewers* Worldwide Who Have Shared/Uploaded a Video, by Region, Q2 2017 (% of respondents)
Types of Virtual Goods/Services that Internet Users in China Plan to Purchase During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Platforms Used by Smartphone Owners in Australia to View Short-Form* Digital Video Content, Oct 2017 (% of respondents)
Frequency with Which Smartphone Owners in Australia View YouTube Video Ads* to Completion, Oct 2017 (% of respondents)
The Global Media Intelligence Report, 2017
China's Millennials: Understanding the Post-80s and Post-90s Generations
Marketing in India: Digital Means Mobile in India
Marketing in China: Why Programmatic Video Has a Small Share of Digital Video Ad Spending
Marketing in Singapore: Embracing Campaign Goals Over Metrics
Traditional TV Still Rules Video in Japan