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(% of respondents in each group)
Data is from the November 2015 Dentsu report titled "Survey on Digital Video/TV consumption Before Sleep" as cited in press release. 10,000 internet users ages 15-49 in Japan who watch TV/digital video via more than one device were surveyed online during September 25-28, 2015. The sample is weighted for age and gender to be representative of the population in Japan.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
YouTube Viewer Penetration Worldwide, by Region, 2018 (% of digital video viewers)
YouTube Viewers and Penetration Worldwide, 2016-2021 (billions, % change and % of digital video viewers)
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Data Feed: January 22, 2018
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