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iResearch Consulting Group | Migu
Data is from the March 2017 iResearch Consulting Group and Migu report titled "Q4 2016 China Paid Mobile Video-on-Demand (VOD) Content Viewers Whitepaper." Data in the report is established based on market forecast data and an online survey. Forecast data is based on companies' public information, financial reports, interviews with industry experts and online research. In the survey portion, 991 mobile video viewers in China were surveyed online via the iResearch iClick online survey platform during January 2017. All respondents have used either smartphones or tablets to view video and have paid for VOD content in the past year. iResearch Consulting Group is a digital research and consulting firm headquartered in China.
Daily Active Mobile Short Video App Users in China, by Platform, Dec 2017 & March 2018 (millions)
Top 10 Mobile Short Video Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*)
Top 10 Mobile App Categories in China, Ranked by Average Daily Time Spent, Dec 2017 (minutes)
Factors that Influence Internet Users in Germany to Purchase Consumer Products Digitally, by Age, March 2018 (% of respondents)
Factors that Influence Internet Users in France to Purchase Consumer Products Digitally, by Age, March 2018 (% of respondents)
US Ad Spending: Facebook and Google to Capture Over One-Quarter of the Market
US Programmatic Ad Spending Forecast 2018: Private Setups Pull Even More Ad Dollars to Automation
Advanced TV Is Stymied by a Lack of Consensus Measurements
Why Video Ads Still Load Slowly
In China, Mobile Usage Will Overtake TV This Year
Data Feed: April 18, 2018