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Data is from the May 2016 TubeMogul report titled "Q1 2016 Quarterly Update: Southeast Asia." Data is derived from digital display and video campaigns executed on the TubeMogul platform during April 2015-March 2016, spanning millions of connected TV, desktop pre-roll, display and mobile pre-roll ad views (including in-app and browser via smartphone and tablet). TubeMogul is a video advertising platform.
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