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Data is from the May 2016 TubeMogul report titled "Q1 2016 Quarterly Update: Southeast Asia." Data is derived from digital display and video campaigns executed on the TubeMogul platform during April 2015-March 2016, spanning millions of connected TV, desktop pre-roll, display and mobile pre-roll ad views (including in-app and browser via smartphone and tablet). TubeMogul is a video advertising platform.
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
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