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(% of respondents)
Search Engine Marketing Professional Organization (SEMPO)
Data is from the March 2017 Search Engine Marketing Professional Organization (SEMPO) "2016 State of Search Industry Report." Nearly 500 agency professionals or consultants and client-side marketers/advertisers worldwide were surveyed online during November-December 2016. Respondents were from Africa (0.3%), Asia-Pacific (3.7%), Europe (12.3%), North America (83.2%) and South America (0.5%). Respondents identified their company as mainly B2B (34.5%), mainly B2C (29.7%) and equally B2B and B2C (35.8%). Respondents identified their company's revenues in the most recent fiscal year as less than $1 million (30.6%), $1 million-$10 million (23.9%), $10 million-$100 million (17.3%), $100 million-$1 billion (8.5%), more than $1 billion (7.2%) and don't know (12.5%).
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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