Digital Marketing Tactics Used by Agency Professionals vs. Marketers Worldwide, 2015 & 2016 (% of respondents) - eMarketer
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Digital Marketing Tactics Used by Agency Professionals vs. Marketers Worldwide, 2015 & 2016 (% of respondents)

Digital Marketing Tactics Used by Agency Professionals vs. Marketers Worldwide, 2015 & 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Search Engine Marketing Professional Organization (SEMPO)

  • Methodology:

    Data is from the March 2017 Search Engine Marketing Professional Organization (SEMPO) "2016 State of Search Industry Report." Nearly 500 agency professionals or consultants and client-side marketers/advertisers worldwide were surveyed online during November-December 2016. Respondents were from Africa (0.3%), Asia-Pacific (3.7%), Europe (12.3%), North America (83.2%) and South America (0.5%). Respondents identified their company as mainly B2B (34.5%), mainly B2C (29.7%) and equally B2B and B2C (35.8%). Respondents identified their company's revenues in the most recent fiscal year as less than $1 million (30.6%), $1 million-$10 million (23.9%), $10 million-$100 million (17.3%), $100 million-$1 billion (8.5%), more than $1 billion (7.2%) and don't know (12.5%).

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