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Data is from the June 2015 eTail study titled "Trends in Digital Retail: Engaging & Converting Through Personalization & Omnichannel Excellence" commissioned by Sailthru, Criteo and Soasta. 94 US retail professionals from various industries including apparel, beauty, books, consumer electronics, department stores, hard and soft goods and music were surveyed in-person and online during February-March 2015. In-person surveys and interviews were conducted onsite at the 2014 eTail West conference. Respondents included decision-makers and executives responsible for their company's marketing, ecommerce, sales and operations capabilities and strategies.
Marketing Channels on Which Healthcare/Life Sciences Professionals in North America Plan to Focus in 2018 (% of respondents)
US Holiday Season* Retail Ecommerce Site Visit Share, by Referral Channel, 2017 (% of total)
IT Spending Priorities According to US Senior IT Professionals, Jan 2018 (% of respondents)
Effective vs. Difficult Channels Used for Account-Based Marketing According to Marketers Worldwide, Jan 2018 (% of respondents)
US Internet Users' Preferred Channels for Receiving Personalized Experiences from Digital Retailers, April 2017 (% of respondents)
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
B2B Personalization: Delivering One-to-One Experiences to Buyers
Will Blockchain Blow Up Digital Advertising Paradigms?
Cybersecurity Isn’t Just an IT Problem—It’s Also a Marketing Problem
How SMBs Are Leveraging Social Media
Data Feed: January 24, 2018