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Agentur Frau Wenk+++
Data is from the April 2017 Agentur Frau Wenk+++ report as cited in company blog. 50 digital marketing decision-makers were surveyed online during April 3-4, 2017. Respondents included C-level executives, digital marketing managers and digital marketing service providers. Agentur Frau Wenk+++ is a public relations firm in Germany for technology companies and platforms.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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