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DBS Bank | EY
Data is from the December 2016 EY and DBS Bank report titled "The Rise of FinTech in China: Redefining Financial Services." Data in the report is established based on studies/surveys conducted separately by EY and DBS Bank. In the EY survey, about 56,000 consumers worldwide, including 2,000 in China, were interviewed in September 2016. The DBS Bank study was established based on quantitative data. DBS Bank is a multinational banking and financial services corporation headquartered in Marina Bay, Singapore.
Traditional* Media Ad Spending Growth in China, by Industry, H1 2015 & H1 2016 (% change vs. same period of prior year)
Mobile Payment Transaction Value and Share in China, by Segment, Q2 2015-Q2 2016 (trillions of Chinese yuan renminbi, % change vs. same period of prior year and % of total)
Digital Activities Conducted by Internet Users in Urban vs. Rural China, Dec 2015 (millions and % of internet users in each group)
Digital Activities Conducted by Internet Users in Rural China, 2014 & 2015 (millions, % of rural internet users and % change)
Digital Activities Conducted by Youth vs. Total Internet Users in China, Dec 2015 (% of respondents in each group)
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
The Internet of Things: The Complete Industry-by-Industry Guide for Marketers
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
China's Fintech Sector Leads Through Innovation
Marketing in Asia-Pacific: Hotels and Airlines Personalize and 'Premium-ize' Loyalty Rewards