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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Top 5 Pharmaceutical Brands, Ranked by US Total Media Ad Spending, 2018 (millions)
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
US Programmatic Digital Video Ad Spending, 2016-2021 (billions, % change and % of total digital video ad spending)
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2021 (billions, % change and % of total mobile digital display ad spending)
US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)
US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video
A Primer on Automating TV Buying: Television Update, Q2 2019
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Pandora Appeals to Advertisers with 'Co-Listening' Data
In-House Analytics Platforms Help Data-Obsessed Agencies