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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
How Much Do Companies Worldwide Expect to Increase Their In-App Ad Spending in the Next 12 Months? (% of respondents, Nov 2018)
Mobile Ad Spending Share in Brazil, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Argentina, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Mexico, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Latin America*, by Industry, 2018 (% of total)
UK Digital Out-of-Home Advertising: How Digital Options Are Driving Innovation
US B2B Digital Advertising Trends: Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
In Search of Scale, Direct-to-Consumer Brands Flock to TV
Advertisers Now Pay More for Facebook Users' Attention