Digital Ad Spending in Spain, by Format, 2016 (millions of € and % of total) - eMarketer
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Digital Ad Spending in Spain, by Format, 2016 (millions of € and % of total)

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  • Measurement:

    (millions of € and % of total)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau Spain (IAB Spain) | PricewaterhouseCoopers (PwC)

  • Methodology:

    Data is from the March 2017 Interactive Advertising Bureau Spain (IAB Spain) report titled "Estudio de Inversión Publicitaria en Medios Digitales Resultados 2016" conducted in partnership with PricewaterhouseCoopers (PwC). 12 media agencies in Spain participated in the study during 2016. All 12 provided data about desktop and mobile, 4 about digital out-of-home, 4 about connected TV and 9 about digital audio.

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