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(millions of € and % change)
Interactive Advertising Bureau Netherlands (IAB Netherlands)
Data is from the July 2015 Interactive Advertising Bureau Netherlands (IAB Netherlands) "IAB Report on Online Advertising Spend - The Netherlands Q1 2015" in conjunction with Deloitte. 33 companies, a representative sample of the market in the Netherlands, shared their data in a questionnaire administered by Deloitte. Additional analysis was used to generate estimates on total ad spending for the market. Data was adjusted for double counting.