Digital Ad Spending in Japan, by Device, 2012-2017 (billions of ¥) - eMarketer
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Digital Ad Spending in Japan, by Device, 2012-2017 (billions of ¥)

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  • Measurement:

    (billions of ¥)

  • Data Covered:

  • Source:

    Cyber Communications Inc. (CCI) | D2C Inc.

  • Methodology:

    Data is from the April 2017 Cyber Communications Inc. (CCI) and D2C "2016 Digital Ad Advertising Forecast Report." Data in the report is based on publicly available data, studies of media companies in Japan and benchmark digital ad spending data from the Dentsu report titled "2016 Japan Advertising Expenditure" during December 2016-February 2017. Forecast and other data (aside from Dentsu's data) is developed independently by D2C and Cyber Communications Inc. (CCI).

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