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(millions of € and % change vs. prior year)
IHS Markit | Interactive Advertising Bureau Europe (IAB Europe)
Data is from the July 2015 Interactive Advertising Bureau Europe (IAB Europe) and IHS report titled "Adex Benchmark 2014." The data was compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analyzed by IHS Technology. The report includes market size and value information for 2014 for markets including Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, Serbia, Spain, Slovakia, Slovenia, Sweden, Switzerland, Turkey and the UK. Figures are actual gross income and include agency commissions.