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(billions of Australian dollars and % change)
Interactive Advertising Bureau Australia (IAB Australia) | PricewaterhouseCoopers (PwC)
Data is from the March 2017 Interactive Advertising Bureau Australia (IAB Australia) "Online Advertising Expenditure Report" conducted by PricewaterhouseCoopers (PwC). Data was obtained directly from companies earning digital advertising expenditures, as well as financial data from over 1,000 websites in Australia. Estimates were developed through a meta-analysis of company earnings reports, estimates from research firms, reported data from major advertising publishers and other sources. PwC also conducted interviews with executives at agencies, intermediaries and publishers who provide their opinions on the development of the Australian market. Estimates for Google display, video and mobile advertising, as well as Facebook display and mobile advertising, have been developed and incorporated since Q3 2010. Estimates for LinkedIn display and classifieds advertising have been developed and included since Q3 2014. Estimates for Twitter's general display and mobile revenues have been included since Q3 2015. Figures have been adjusted for double counting and are reported on a gross basis.
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