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Association of National Advertisers (ANA) | White Ops
Data is from the May 2019 White Ops and Association of National Advertisers (ANA) report titled "2018-2019 Bot Baseline: Fraud in Digital Advertising." Data is based on 50 ANA member companies and their digital advertising activity during August 1-September 30, 2018. The results are based on digital advertising by 50 brand marketers, 2,400 campaigns, 130K placements, 606K domains and 27 billion impressions. Digital ads includes display, video and other CPM formats for desktop and mobile devices. Search or paid social campaign data is excluded. White Ops is an online fraud detection firm that tracks bot fraud and malware on the web.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Mobile App Install Fraud Share Worldwide, by Type, Q1 2018-Q1 2019 (% of total)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Brands Streamline Their Agency Partnerships
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy