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eMarketer Chart

Digital Activities Conducted Simultaneously While Watching TV by TV/Video Viewers Worldwide, 2014 & 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:


  • Methodology:

    Data is from the November 2016 Ericsson report titled "TV and Media 2016." More than 30,000 internet users worldwide ages 16-69 were surveyed online during April-June 2016. All respondents had a broadband internet connection at home and watched TV/viewed video on a weekly basis. Almost all respondents used the internet on a daily basis. The sample is representative of 1.1 billion people. Respondents were from 24 countries: Australia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, Turkey, the UK and the US. Additionally, 22,917 Android smartphone users in South Korea and the US were measured by Nielsen. Ericsson is a communications technology company specializing in mobility, broadband and the cloud.

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