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Data is from the November 2016 Ericsson report titled "TV and Media 2016." More than 30,000 internet users worldwide ages 16-69 were surveyed online during April-June 2016. All respondents had a broadband internet connection at home and watched TV/viewed video on a weekly basis. Almost all respondents used the internet on a daily basis. The sample is representative of 1.1 billion people. Respondents were from 24 countries: Australia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, Turkey, the UK and the US. Additionally, 22,917 Android smartphone users in South Korea and the US were measured by Nielsen. Ericsson is a communications technology company specializing in mobility, broadband and the cloud.
Connected TV Ad Benchmarks Worldwide: Completion, Engagement and Average View Rates, 2016 (among impressions served by Innovid)
Mobile Gaming App Usage Metrics Worldwide, Q4 2015 & Q4 2016
Digital Ad Benchmarks Worldwide: CTR, by Device and Vertical, Q4 2016 (among impressions served by Drawbridge)
Mobile Gaming App Benchmarks Worldwide: Average User Acquisition Costs and Post-Install Action Rates, by OS, Oct 2015-Oct 2016 (among impressions and installs tracked by Liftoff)
Mobile Gaming App Benchmarks Worldwide: Average User Acquisition Costs and Post-Install Action Rates, by Gender, Oct 2015-Oct 2016 (among impressions and installs tracked by Liftoff)
Podcasts StatPack: Who's Listening? How Much Are They Listening? What Are They Listening to?
Immersive Media Update Fall 2016: Key Virtual and Augmented Reality Trends
Challenges Abound Before Publishers Can Do Audience-Building Right
DigitasLBi: Machine-Based Approach to Audience Buying Imminent in 2016
More People Are Multitasking While Watching TV
TV Campaigns Extend Reach via Facebook Ads