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(% of respondents in each group)
Pew Research Center
Data is from the February 2016 Pew Research Center report titled "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies." Adults ages 18+ in 40 countries were surveyed during March 25-May 27, 2015. The survey was conducted via telephone or face-to-face interviews, depending on the country. The sample size was approximately 1,000 in each country except in China (n=3,649), India (n=2,452) and Ukraine (n=2,079). The survey bases for China, India and Pakistan were disproportionately urban, but the data is weighted to reflect the actual urban/rural distribution in those countries. The margins of error ranged from between +/-2.8 and +/-4.3 percentage points. The countries included in the survey were Argentina, Australia, Brazil, Burkina Faso, Canada, Chile, China, Ethiopia, France, Germany, Ghana, India, Indonesia, Israel, Italy, Japan, Jordan, Kenya, Lebanon, Malaysia, Mexico, Nigeria, Pakistan, Palestine, Peru, Philippines, Poland, Russia, Senegal, South Africa, South Korea, Spain, Tanzania, Turkey, Uganda, Ukraine, the UK, the US, Venezuela and Vietnam.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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