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Data is from the May 2016 AdMaster report titled "2016 Rio Olympic Data Analysis." 1,923 mobile internet users ages 12-65 living in tier 1-3 cities in China were surveyed via mobile internet during April 8-10, 2016. All respondents were members of AdMaster's mobile panel. Tier 1 cities include Beijing, Guangzhou, Shanghai and Shenzhen. Tier 2 cities include provincial capitals, provincial cities of Dalian, Ningbo, Qingdao and Xiamen and other municipalities outside of tier 1 cities. Tier 3 cities include county- and prefecture-level cities.
Daily Active Mobile Short Video App Users in China, by Platform, Dec 2017 & March 2018 (millions)
Top 10 Mobile Short Video Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*)
Top 10 Mobile App Categories in China, Ranked by Average Daily Time Spent, Dec 2017 (minutes)
Factors that Influence Internet Users in Germany to Purchase Consumer Products Digitally, by Age, March 2018 (% of respondents)
Factors that Influence Internet Users in France to Purchase Consumer Products Digitally, by Age, March 2018 (% of respondents)
US Ad Spending: Facebook and Google to Capture Over One-Quarter of the Market
US Programmatic Ad Spending Forecast 2018: Private Setups Pull Even More Ad Dollars to Automation
Advanced TV Is Stymied by a Lack of Consensus Measurements
Why Video Ads Still Load Slowly
In China, Mobile Usage Will Overtake TV This Year
Data Feed: April 18, 2018