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(% of respondents in each group)
Cygnal | Tremor Video
Data is from the June 2016 Tremor Video survey titled "Target Voter: Millennials" conducted by Cygnal. 1,500 US registered voters were surveyed online during April 27-May 1, 2016. The data was weighted for age, ethnicity/race, gender, party identification status and region using a model to reflect the demographic composition of likely voters in the 2016 US general election.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
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How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
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Data Feed: March 15, 2018
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