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The Cocktail Analysis
Data is from the March 2016 The Cocktail Analysis report titled "Televidente 2.0 IX Oleada." 1,420 internet users ages 18-55 in Spain were surveyed online during December 4-11, 2015 for the quantitative portion of the study. For the qualitative portion of the research, 5 discussion groups with pay TV and YouTube users took place in Madrid in November 2015.
Benefits of Distributing Video via Social Media Platforms vs. Publisher Sites According to US Digital Media Decision-Makers, Nov 2017 (% of respondents)
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
YouTube Viewers and Penetration Worldwide, 2016-2021 (billions, % change and % of digital video viewers)
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace
Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018
Data Feed: January 22, 2018
Why Premium Publishers Are in a Prime Position for 2018