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Data is from the August 2016 Intage Group survey titled "Online Shopping Use in Four Asian Cities." 300 consumers ages 20-59 in each city of Delhi, India; Jakarta, Indonesia; Bangkok, Thailand; and Ho Chi Minh City, Vietnam were surveyed in-person in April 2016. All respondents had been residents of their cities for at least 3 years and were in socioeconomic classes A through D. Intage Group is an Asia-Pacific based research company headquartered in Japan.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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