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(% of respondents in each group)
Tata Consultancy Services
Data is from the June 2016 Tata Consultancy Services "TCS Gen Z Survey 2015-2016." More than 13,000 students ages 12-18 from 15 schools across 15 cities in India were surveyed via printed questionnaire during July-December 2015 as part of the TCS IT Wiz program. The 15 cities included in the survey were Ahmedabad, Bangalore, Bhubaneswar, Chennai, Cochin, Coimbatore, Delhi, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nagpur, Pune and Visakhapatnam.
Extent to Which US Internet Users Would Like to Go Viral on Social Media*, by Demographic, Dec 2017 (% of respondents in each group)
Consumers in Peru Who Plan to Purchase Christmas Gifts, by Demographic, Dec 2017 (% of respondents in each group)
Smartphone Owners in Brazil Who Use Primarily App-Based Paid* Subscription Entertainment Services on Their Smartphone, by Demographic, Nov 2017 (% of respondents in each group)
Internet Users in Canada Who Prefer to Shop In-Store. vs. Digitally, by Demographic, Aug 2017 (% of respondents in each group)
Cross-Border Digital Buyer Penetration in Denmark, by Demographic, Q2 2017 (% of digital buyers in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: January 18, 2018
Data Feed: January 11, 2018