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(among impressions analyzed by Nanigans)
Data is from the January 2017 Nanigans "Global Facebook Advertising Benchmark Report Q4 2016." Data is based on social ad impressions worldwide measured during Q4 2016. Data includes ad spending on Facebook native desktop and mobile ads and the Audience Network, and excludes Facebook Exchange and Instagram. Nanigans' clients include direct-response advertisers worldwide in ecommerce, gaming and from other pure-play internet companies. 96% of ad spending from direct-response advertisers was allocated toward domain, dynamic product, mobile app install and unpublished page post ads. Nanigans sees over $600 million in annualized ad spending. Nanigans is an automated advertising software system.
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