Desktop and Smartphone Ad Blocking Usage Among UK and US Internet Users, Q3 2016 (% of total tracked by AudienceProject) - eMarketer
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Desktop and Smartphone Ad Blocking Usage Among UK and US Internet Users, Q3 2016 (% of total tracked by AudienceProject)

Chart Profile

  • Measurement:

    (% of total tracked by AudienceProject)

  • Data Covered:

  • Source:

    AudienceProject

  • Methodology:

    Data is from the November 2016 AudienceProject study titled " Device Study 2016: Ad blocking in the UK and US." 2,200 UK (n=1,100) and US (n=1,100) internet users ages 15+ were surveyed online during Q3 2016. Data was weighted by age and gender. A tracking pixel was placed in each survey to measure the number of times an ad had been blocked by an ad blocker. AudienceProject is a market research company located in the Nordics.

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