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Adobe | PageFair
Data is from the September 2016 PageFair as cited in Adobe Digital Insights "Advertising Demand Report 2016: North America." Anonymized and aggregated data from 800 billion visits to 800 websites in North America during January 2013-June 2016 were analyzed by Adobe Analytics. Companies included were from the automotive, finance, health, media/entertainment, retail and travel industries. In addition, 1,000+ US internet users ages 18+ were surveyed online in August 2016. PageFair is an ad blocking solutions provider for publishers.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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