Desktop Ad Blocking User Penetration in North America and Select Countries in Western Europe, Q2 2016 (% of internet users) - eMarketer
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Desktop Ad Blocking User Penetration in North America and Select Countries in Western Europe, Q2 2016 (% of internet users)

Chart Profile

  • Measurement:

    (% of internet users)

  • Data Covered:

  • Source:

    Adobe | PageFair

  • Methodology:

    Data is from the September 2016 PageFair as cited in Adobe Digital Insights "Advertising Demand Report 2016: North America." Anonymized and aggregated data from 800 billion visits to 800 websites in North America during January 2013-June 2016 were analyzed by Adobe Analytics. Companies included were from the automotive, finance, health, media/entertainment, retail and travel industries. In addition, 1,000+ US internet users ages 18+ were surveyed online in August 2016. PageFair is an ad blocking solutions provider for publishers.

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