Plans & Pricing
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(% of internet users)
Adobe | PageFair
Data is from the September 2016 PageFair as cited in Adobe Digital Insights "Advertising Demand Report 2016: North America." Anonymized and aggregated data from 800 billion visits to 800 websites in North America during January 2013-June 2016 were analyzed by Adobe Analytics. Companies included were from the automotive, finance, health, media/entertainment, retail and travel industries. In addition, 1,000+ US internet users ages 18+ were surveyed online in August 2016. PageFair is an ad blocking solutions provider for publishers.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (billions, % change and % of total RTB digital display ad spending)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Five Charts: Why Users Are Fed Up With Digital Ads