Demographic Profile of UK Smartphone Owners, Feb 2015 (% of respondents in each group) - eMarketer
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Demographic Profile of UK Smartphone Owners, Feb 2015 (% of respondents in each group)

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  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Barclays Capital

  • Methodology:

    Data is from the April 2015 Barclays Bank report titled "The future of m-commerce" conducted by Conlumino. 221 UK retailers were surveyed online and by telephone and 1,500 UK internet users were surveyed online during January 26-February 16, 2015.

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