Demographic Profile of Digital Buyers in Spain, May 2016 (% of total) - eMarketer
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Demographic Profile of Digital Buyers in Spain, May 2016 (% of total)

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  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Elogia | Interactive Advertising Bureau Spain (IAB Spain)

  • Methodology:

    Data is from the June 2016 Interactive Advertising Bureau Spain (IAB Spain) report titled "Estudio Anual de eCommerce 2016" conducted by Elogia. 1,164 internet users (including 705 digital buyers) ages 16-60 in Spain were surveyed online in May 2016. Respondents were members of the online panel Consupermiso.com. Data was weighted for age, gender and geographic distribution to represent the internet population in Spain.

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