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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
Demographic Profile of US Pinterest Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: February 2, 2018
Data Feed: February 1, 2018