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(% of respondents in each group)
Kantar | Millward Brown Digital
Data is from the January 2017 Kantar Millward Brown report titled "AdReaction: Engaging Gen X, Y, Z." 23,907 teens and adults ages 16-49 in 39 countries were surveyed online during June-October 2016. The countries surveyed were: Argentina, Australia, Belgium, Brazil, Canada (French), Canada (English), Chile, China, Colombia, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Philippines, Poland, Romania, Russia, Saudi Arabia, Slovakia, Spain, South Africa, South Korea, Taiwan, Thailand, Turkey, the UK, the US and Vietnam.
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share, by OS and Gender, Q3 2016 (% of total on Smaato's platform)
Mobile Gaming App Benchmarks Worldwide: Average User Acquisition Costs and Post-Install Action Rates, by Gender, Oct 2015-Oct 2016 (among impressions and installs tracked by Liftoff)
Daily Time Spent with Select Media Among Affluent* Consumers Worldwide, by Region, 2015 (minutes)
Mobile App Benchmarks Worldwide: Average User Acquisition Costs, by User Action and Gender, H1 2016 (among app installs tracked by Liftoff)
Mobile App Benchmarks Worldwide: Average Post-Install Action Rates, by Action and Gender, H1 2016 (among app installs tracked by Liftoff)
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