Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data is from the September 2017 Informa Engage "2017 B2B Marketing Trends Survey." 455 B2B marketers from a variety of industries were surveyed during August 1-September 7, 2017. Respondents were from the US (86%) and rest of the world (14%). Respondents identified their role as corporate/organizational management (12%), marketing (68%), operations (4%) and sales (10%) and other (6%). Respondents identified their job level as C-level (7%), director (19%), executive (14%), individual contributor (16%), manager (38%) and other (6%). Respondents identified the number of employees at their company as fewer than 100 (39%), 100-999 (31%) and 1,000+ (30%). Respondents identified their involvement with marketing purchase decisions as decision-influencer (40%), decision-maker (41%), make recommendations (18%) and other (1%). Respondents identified their total marketing budget in 2017 as less than $100,000 (32%), $100,000-$499,999 (26%), $500,000-$999,999 (12%), $1-$4.9 million (18%), $5-$9.9 million (5%), $10-$19.9 million (2%) and $20 million or more (5%). Informa Engage is a B2B marketing services provider.
B2B* Sales Professionals in Brazil Who Qualify Their Generated Leads, Oct 2017 (% of respondents)
Preferred Activities/Methods Used by B2B* Sales Professionals in Brazil at Their Companies During the Sales Cycle, Oct 2017 (% of respondents)
Sources Used for Marketing and Sales Leads According to B2B* Sales Professionals in Brazil, Oct 2017 (% of respondents)
Marketing Actions/Methods that Achieve Sales Results According to B2B* Sales Professionals in Brazil, Oct 2017 (% of respondents)
Share of Sales Generated from Marketing Leads at Their Company According to B2B* Sales Professionals in Brazil, Oct 2017 (% of respondents)
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Account-Based Marketing 2017: An Introduction for B2B Marketers
Balancing Omnichannel Advertising with Individual Channel Considerations
Dell’s Lessons for B2B Digital Advertisers
What Concerns Ad Buyers About Programmatic Advertising?
Three Things B2B Marketers Should Know About Data in 2018