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(% of respondents)
Data is from the September 2017 Informa Engage "2017 B2B Marketing Trends Survey." 455 B2B marketers from a variety of industries were surveyed during August 1-September 7, 2017. Respondents were from the US (86%) and rest of the world (14%). Respondents identified their role as corporate/organizational management (12%), marketing (68%), operations (4%) and sales (10%) and other (6%). Respondents identified their job level as C-level (7%), director (19%), executive (14%), individual contributor (16%), manager (38%) and other (6%). Respondents identified the number of employees at their company as fewer than 100 (39%), 100-999 (31%) and 1,000+ (30%). Respondents identified their involvement with marketing purchase decisions as decision-influencer (40%), decision-maker (41%), make recommendations (18%) and other (1%). Respondents identified their total marketing budget in 2017 as less than $100,000 (32%), $100,000-$499,999 (26%), $500,000-$999,999 (12%), $1-$4.9 million (18%), $5-$9.9 million (5%), $10-$19.9 million (2%) and $20 million or more (5%). Informa Engage is a B2B marketing services provider.
US B2B and B2C Marketers Who Feel They Have Sufficient Data and Insights for Effective Personalization, March 2018 (% of respondents)
Change in Personalization Budget/Spending According to US B2B and B2C Marketers, March 2018 (% of respondents)
Digital Channels Used for Personalization According to US B2B and B2C Marketers, March 2018 (% of respondents)
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)
Quality and Accuracy of Data Used for Marketing Purposes According to B2B Marketers Worldwide, March 2018 (% of respondents)
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Marketers Grade Their Personalization Efforts a 'C'