Data Sources Used by Content Strategists in North America and Western Europe* to Create Personalized/Targeted Content, April 2016 (% of respondents) - eMarketer
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Data Sources Used by Content Strategists in North America and Western Europe* to Create Personalized/Targeted Content, April 2016 (% of respondents)

Data Sources Used by Content Strategists in North America and Western Europe* to Create Personalized/Targeted Content, April 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Altimeter

  • Methodology:

    Data is from the October 2016 Altimeter report titled "The 2016 State of Digital Content." 528 content strategists in North America and Western Europe across various industries were surveyed during March-April 2016. Respondents were from Canada, France, Germany, the UK and the US. Over the past 3 years, Altimeter has also conducted a series of executive interviews that informed this research, among other reports. Digital strategists and executives at companies undergoing digital transformation efforts were interviewed about their journey in adapting to the new digital customer experience. Altimeter provides independent research and strategy consulting on disruptive technology trends.

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