Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the October 2016 Altimeter report titled "The 2016 State of Digital Content." 528 content strategists in North America and Western Europe across various industries were surveyed during March-April 2016. Respondents were from Canada, France, Germany, the UK and the US. Over the past 3 years, Altimeter has also conducted a series of executive interviews that informed this research, among other reports. Digital strategists and executives at companies undergoing digital transformation efforts were interviewed about their journey in adapting to the new digital customer experience. Altimeter provides independent research and strategy consulting on disruptive technology trends.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos