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Kantar Millward Brown | On Device Research
Data is from the October 2015 Millward Brown report titled "AdReaction: Video Creative in a Digital World" conducted by On Device Research. 13,600 internet users ages 16-45 worldwide were surveyed via mobile device by On Device Research during July 2015. Respondents identified themselves as multiscreen consumers, which is defined as people who own or have access to both a TV and either a smartphone or a tablet. At least 300 respondents were surveyed from each of the 42 countries included in the study.