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Auckland University of Technology (AUT) | World Internet Project (WIP)
Data is from the April 2016 World Internet Project (WIP) and Auckland University of Technology (AUT) report titled "The Internet in New Zealand 2015." 1,377 consumers ages 16+ in New Zealand were surveyed during September-November 2015. 1,258 of the respondents were internet users. Surveys were conducted using online, CATI and face-to-face methods. Data was weighted to match New Zealand population estimates from the 2013 Statistics New Zealand census.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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