Current vs. Planned Implementation of a Data Management Platform (DMP) Among US Agency and Marketing Professionals, Aug 2015 (% of respondents) - eMarketer
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Current vs. Planned Implementation of a Data Management Platform (DMP) Among US Agency and Marketing Professionals, Aug 2015 (% of respondents)

Current vs. Planned Implementation of a Data Management Platform (DMP) Among US Agency and Marketing Professionals, Aug 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertising Age | Neustar

  • Methodology:

    Data is from the February 2016 Ad Age Content Strategy Studio report titled "Picking the Right DMP: What Marketers Want" sponsored by Neustar and conducted by Advantage Business Research. 290 US agency professionals (56.6%) and marketers (43.4%) were surveyed online in August 2015. The margin of error for the sample is +/-5.7 percentage points at a 95% confidence level.

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