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Advertising Age | Neustar
Data is from the February 2016 Ad Age Content Strategy Studio report titled "Picking the Right DMP: What Marketers Want" sponsored by Neustar and conducted by Advantage Business Research. 290 US agency professionals (56.6%) and marketers (43.4%) were surveyed online in August 2015. The margin of error for the sample is +/-5.7 percentage points at a 95% confidence level.
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
IT Decision-Makers Worldwide* Whose Companies Are Currently Undertaking Digital Transformation Initiatives, Dec 2017 (% of respondents)
US Senior Decision-Makers Who Use Emerging Technology* to Provide a Better Customer Experience, Jan 2018 (% of respondents)
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