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Data is from the June 2015 Progress "State of IoT: 2015 Global Developer Study" conducted by Harbor Research. 678 software and app developers worldwide were surveyed during January-February 2015. 90% of the survey respondents were from the following countries: France, Germany, the Netherlands, Sweden, the UK and the US. The remaining 10% were from Argentina, Australia, Belarus, Belgium, Canada, China, Colombia, Costa Rica, India, Indonesia, Ireland, Israel, Italy, Japan, Romania, Russian Federation, South Korea, Spain, Switzerland, Turkey and the UAE. Progress is a global software company for business applications.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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